Tag Archives: story

Storytelling Persuasion

‘Facts and figures are forgotten. Stories are retold.’ -Jeffrey Gitomer If you’re mathematically oriented then MAYBE you’ll remember the charts and graphs someone shows you in a presentation. And sometimes charts and graphs are really necessary to get to the specifics, but the real power of persuasion in presentation is the story. Not long ago, I used to believe I wasn’t very good at telling stories. It wasn’t a shyness on my part or esteem issues, but I didn’t really understand that my stories were actual stories, […]

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