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Increasing Persuasion With Humor

Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of them. Humor disarms an audience, making them more likely to open up to you. Once your prospects feel comfortable with you, they will be more in tune to your message and more likely to remain attentive. Audience members usually like and are […]

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Why the Laws of Persuasion Work

As the species whose thinking ability supposedly separates us from the animals, we really don’t spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine having to think about every decision we make. It wouldn’t leave us much time to accomplish anything else, would it? Most of us have a systematic way of looking at the world. When this mode is operating, our minds are perfectly primed to […]

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