Persuasion Info

Increasing Persuasion With Humor

Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment […]

Persuasion Tips

Storytelling Persuasion

‘Facts and figures are forgotten. Stories are retold.’ -Jeffrey Gitomer If you’re mathematically oriented then MAYBE you’ll remember the […]

Influence Persuasion

Persuasion Articles

Persuasion Through Isolation

Last year I saw a documentary about the cult leader Jim Jones called “Jonestown: The Life And Death of People’s Temple”. It is the history of the murder/”suicide” of 913 members of the People’s Temple in Guyana through photos, clips, recordings and interviews of surviving members. The Reverend Jim Jones was a master at getting people to join his “ministry” because he reached out to people who were disenfranchised and he preached equality. This appealed to a larger community and he expressed caring and was able to […]

Persuasion Techniques

Some of the best persuasion techniques have been developed from NLP (neuro-linguistic programming) methods. For example, if you hear a person saying, “I see,” a few times, they are probably processing information visually, according to NLP. To influence them then, you would use phrases like, “You can see how…” or you would actually show them things. A more auditory person would be influenced by, “I hear what you’re saying,” and “Listen.” Notice if they use visual, aural, or kinesthetic words. If you want to convince your spouse […]

Factors Influencing the Impact of Humor in Persuasion

Humor’s effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the day or still up against deadlines or other workplace pressures, whether they are awake and alert or feeling drowsy, whether they have a headache, etc. Always be in tune with how your audience is feeling and always assess the atmosphere you’re in to determine whether it is conducive to humor. There are a […]

Why the Laws of Persuasion Work

As the species whose thinking ability supposedly separates us from the animals, we really don’t spend much of our life reasoning. Most of the time our minds get stuck on cruise control. Thinking takes up too much time and requires too much energy. Imagine having to think about every decision we make. It wouldn’t leave us much time to accomplish anything else, would it? Most of us have a systematic way of looking at the world. When this mode is operating, our minds are perfectly primed to […]